The record-holding swimmer will be a key figure in GP’s activities
Global Poker has taken its partnership with Olympic legend Michael Phelps to a new level. The online entertainment and gaming company, Virtual Gaming Worlds (VGW), which operates the Global Poker brand, announced that it has expanded its collaboration with the 23-time Olympic gold medalist. This move comes after the success of last year’s Global Poker Celebrity Challenge, where Phelps first teamed up with the platform.
In this extended partnership, Phelps will play a more prominent role in promoting Global Poker’s upcoming challenges, promotions, and tournaments. His involvement is set to feature across various marketing initiatives aimed at engaging the platform’s community of players. Phelps, who is known for his competitive spirit and strategic mindset, expressed his excitement about continuing the partnership. He shared that his love for competition and strategy aligns well with his enjoyment of poker, making this collaboration a natural fit.
Global Poker’s decision to enlist Phelps as a key figure in its marketing strategy underscores VGW’s commitment to strengthening its brand through high-profile partnerships. The collaboration with Phelps is part of a broader trend within VGW, which has recently included deals with other celebrities. For instance, in December, VGW secured a one-year marketing deal with Emmy-winning TV host Ryan Seacrest for its Chumba Casino brand, marking one of Chumba’s most significant partnerships to date.
This strategic move to expand the partnership with Phelps comes at a time when VGW is facing increased scrutiny from US regulators. Recently, the Delaware Division of Gaming Enforcement ordered VGW to halt its operations in the state, raising questions about the legality of its sweepstakes gaming offerings. Similar actions have been taken by regulators in Idaho, Michigan, and Washington, putting pressure on VGW as it navigates these challenges.
Despite these regulatory hurdles, VGW is pushing forward with its efforts to build strong, recognizable brands in the online gaming space. The partnership with Phelps is a clear indication of Global Poker’s commitment to bringing new and exciting experiences to its players while leveraging the star power of one of the most successful athletes in history.
